Overview
This project is my personal branding: a logo and visual system that reflects my work as a UX/UI designer—clear, professional, and adaptable. The logo was created in Illustrator and Photoshop and is used across this portfolio, social presence, and print (e.g. business cards). Below is the logo; the next section covers the typography that supports the brand.
Brand typography
Primary typeface: DM Sans. Used for all headlines (H1, H2, H3), body copy, navigation, buttons, captions, and footer across this portfolio and supporting materials. One typeface keeps the brand consistent and readable.
Supporting typeface: Fraunces. Available as a display/serif option for accent or editorial use; the live site uses DM Sans for all visible headings so the brand reads clean and professional.
Together these define the typographic voice for jasonmarcus.net, case studies, and any touchpoint that should match this portfolio.
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